Do you have high frequency shipments or does your shipment absolutely need to arrive at its destination undamaged? These questions about your needs will serve as guideposts in navigating the process for selecting the right carrier for your business. It is vital to define a successful shipment and what that looks like along with the transportation modes you believe are most valuable to your business.

The first step for a shipper in selecting the right carrier is to determine the most important criteria for your business. The question then becomes: how is a shipper to differentiate from all of the carrier options that are available to them? While price is usually a large factor, it often proves to be one of the least valuable metrics in selecting the right carrier here in West Michigan. Such extension of services can inevitably lead to confusion when a shipper is searching for the right carrier to become their shipper of choice. Logistics providers have had to wear a lot of hats in an effort to stay competitive in the marketplace.

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